Sunday, September 29, 2019

Leadership, Trust and Managing Failures



There was a person tasked with the responsibility of launching a simple rocket ! He was given everything - abundant money, best of man-power - with the sole mission of successfully launching it in 6 years into a certain orbit. This was the beginning of the 70s. Thousands of people started working. They burnt the midnight oils and finally in 6 years they were ready with the rocket. 

An island was chosen for the launch. And after all the drills, at morning 7 AM, they launched it. Minutes before the launch, the computers threw an error. Our protagonist, who was the mission director, had the luxury of experts by his side. The experts quickly calculated and told the director that the error can be by-passed. 

The director, TRUSTING his team, bypassed the computer error and instructed to manually launch the 4 stage rocket. The first stage worked absolutely beautiful. Everyone watching live, including the global press, the citizens, was delighted. Such a proud moment for the Director and his team. 

But then in the 2nd stage, the rocket flirted with its course choosing to come back and fall into the ocean. It was a BIG FAILURE. 6 long years, money, man-power, hopes, aspirations, pride - all went down the drain instantaneously. 

A press-conference, with media from across the globe, had to follow. The failure was re-sounding. At that moment, the Director’s Boss came forward and decided to take the press conference himself and he declared “Ladies and Gentlemen, we have tried sincerely but have failed. We would try again and succeed the next time”. 

In an year from the failure, a second launch was attempted. This was after all an unprecedented success. The whole nation was jubilant, so was the protagonist - the mission director. The director and his team were waiting for this moment of joy. A press conference had to follow. This time the Director’s Boss came forward and told the Director “You go and take the press conference.”

This story epitomises leadership, trust, managing failures. When things went south, the leader came forward and took the onus of failure on his shoulders. When things were successful, the leader gave the credit of success to his team and himself took a backstep. 

Can you name the mission director and his boss? 

Do you have an interesting story to share ? 


Susnato
Sept 29th, 2019

Sunday, April 14, 2019

Sangam (IIM Kozhikode's Annual Meet) 2019 at Chennai India







A rendezvous with the IIM K Family. Chennai 13th April 2019. 

Friday, March 15, 2019

Panktiyan Close to my Heart!



माना की तेरी दीद के काबिल नहीं हूँ मैं
तू मेरा शौक़ देख मेरा इंतज़ार देख
[दीद = sight]

granted that I may not worthy of your sight
look at my passion, and look at my perseverance

-Iqbal



One day you shall ask me which is more important, my life or yours; I shall say 'mine' and you will walk away not knowing you are my life. 

- Khalil Gibran





Saturday, January 19, 2019

How Brands and Marketers Participate in Kumbh Mela 2019

Kumbh Mela 2019 is a congregation of over 15 crore people from multiple geographies. This enormous ready market potential is a dream come true for many FMCG brands and marketers where a host of experimentation can happen viz. trials, awareness, adoptions, advertisements etc.

The video below from CNBC talks about the strategies brands and marketers do follow and should follow to make the right buck for their investment.

Personally, I feel customer acquisition can effectively happen through micro-steps like awareness, instant trials, recall. Each of these micro-steps must entail an element of "newness" for the consumers for TOFU conversions. To flow down through the funnel, consumers must additionally experience "value" at the time of awareness and first engagement with a brand.

An example of "newness" in the past includes HUL's signatory chapattis at the Kumbh while an example for "value" in the past would be Dabur's toothpaste stands for consumers(devotees) to brush.